NEWS RELEASE: Today is World Contraception Day! The SOGC is celebrating with the launch of Birth Control Brigade

Sep 26, 2011

OTTAWA (Ontario) – Today, in celebration of World Contraception Day, the Society of Obstetricians and Gynaecologists of Canada (SOGC) is launching a new online game – Birth Control Brigade – to help visitors to the website better understand the five hormonal birth control options available to them today. This new, entertaining, and interactive game features the following hormonal contraception options: the contraceptive injection (the shot), the contraceptive patch (the patch), the intra-uterine system (the IUS), oral contraceptives (the pill) and the vaginal ring (the ring).

Unlike a number of the SOGC’s other online games, Birth Control Brigade is not a quiz-based activity. The object of this game is to use a collection of contraceptive methods to prevent the many sperm from reaching the end of the game board to impregnate the waiting ovum. To do so, a player must destroy the “waves of sperm” by selecting birth control “defenses” and placing them strategically in the field of play. Each “defense” has its own attributes and “point price”. As a player selects “defenses”, the inventory of points decreases. However, with each sperm that is destroyed, the inventory of points increases, allowing a player to position additional “defenses” on the field of play. With each successive wave, the sperm become increasingly more tenacious, so players must use the different birth control defenses in combination to stave off pregnancy.

“Much has changed in terms of birth control options over the past few decades. The same can be said for available education resources. Birth Control Brigade is a new and innovative way to reach Canada’s youth and help them understand that there are many birth control options out there for them to choose from, each of them involving key strengths, risks and considerations,” said Dr. Edith Guilbert, active member of the SOGC’s Contraception Awareness Program Working Group and senior medical advisor with the Institut national de santé publique du Québec. “Our hope is that adopting a game format will allow messages about the array of hormonal contraceptive options and the importance of responsible and healthy sexuality to have a positive impact on the contraception choices they make.”

Among the most important objectives of sexual health education is to provide our youth with the information, motivation and skills they need to prevent unplanned pregnancies and reduce the spread of sexually transmitted infections (STIs). While some young women choose to become pregnant in their late teens, most teen pregnancies are “unplanned” or “unintended”; that is, they did not happen on purpose. The good news is that research indicates a decline in the rate of teen pregnancies rates in Canada in the past few years[1]. The launch of this new game hopes to support a continued downward trend.

Canadians need complete, accurate and relevant information, from a credible source, in a format that they like, and that they can access when it’s convenient for them. Birth Control Brigade and the award-winning  website provide them with exactly that. As more and more people turn to the internet for information, the SOGC believes that it is important to provide a trustworthy venue and suite of options for learning for them to choose from.



Media Relations:

Natalie Wright

Society of Obstetricians and Gynaecologists of Canada

Tel: (613) 730-4192 or Toll-free: 1-800-561-2416, ext. 366



Please note: Dr. Edith Guilbert will be available to grant interviews on Tuesday, 27 September 2011.


[1] Statistics Canada CANSIM database, Table 106-9002.

[1] Statistics Canada CANSIM database, Table 106-9002.